Contributor profile
Jonathan Salem Baskin
Jonathan Salem Baskin has 28 years of experience working with some of the world's leading brands, including Apple, Blockbuster, and Limited Inc. He pens the award-winning marketing blog Dim Bulb; writes on leadership for Advertising Age, cutting-edge issues for Dagens Media, and brands and technology for InformationWeek; co-hosts the popular podcast Socializing Media; and authored Branding Only Works on Cattle (January, 2009) and Bright Lights & Dim Bulbs (November, 2009). Reviewers have called him “savage and witty" and a “merry iconoclast.” When he's not writing, Jonathan works with clients around the world to invent novel, cross-functional solutions to today’s most intractable and challenging business problems.
Recent posts by Jonathan Salem Baskin
Truth is the one thing few marketers talk about, yet it’s pretty much the only thing consumers care about.
June 29th 2012
It’s much easier to talk about engagement, conversation, and all the activities that brands spend billions annually to deliver. But doing so without addressing the basic human need for truth is like opening a beautiful new restaurant and neglecting to stock the kitchen. Or hanging an art museum full of empty frames. Or building bridges and roads to nowhere. It’s all process without meaning.
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All posts by Jonathan Salem Baskin
Truth is the one thing few marketers talk about, yet it’s pretty much the only thing consumers care about.