Management Thinking

Contributor profile

Zoe Tabary

Zoe is one of our marketing experts. She holds a master’s degree in marketing and politics from Sciences Po in Paris and has also worked as a project manager for a marketing agency. During a stint as a magazine journalist, she conducted her first interview with John Ashcroft, former US Attorney General, for a national French TV channel. Zoe has completed four marathons and is deciding where to run to next.

Recent posts by Zoe Tabary

How can innovation help the world meet its energy challenges?

November 8th 2012
Innovation will be required in the energy sector to help it meet the twin challenges of rising energy demand and climate change. But well-meaning policies can turn out to have an adverse effect on innovation and a stagnating global economy may limit the pace of investment. The Economist Intelligence Unit, supported by Shell, recently surveyed experts and business leaders on technologies and policies to meet the world's energy challenges.
Comment [5]

Unlocking human potential

Many firms around the world cannot fulfil their potential because they are failing to harness the skills and experience of their workforce.
November 1st 2012

Inadequacies in talent management are hurting the competitiveness and financial performance of firms. According to a survey conducted by the Economist Intelligence Unit (EIU) in July 2012, 43% of senior executives partially attribute the failure of their firms to achieve key financial targets to ineffective talent management, and two in five say it has also reduced their company's ability to innovate. Clearly, short-sighted HR policies are hitting companies where it hurts.
Comment [3]

Embracing the digital challenge

The outlook for the media and entertainment industry in emerging markets could hardly be brighter
October 29th 2012

As in other industries, an important driver of change in media and entertainment is the rapid growth of emerging markets. In terms of total media spend, the USremains the world's largest market by far with, according to PwC, a total spend in 2010 of over $443 billion. However, other countries are adapting more quickly to the growing digitalisation of content and the proliferation of new kinds of devices for accessing it. China’s total spend on media and entertainment grew by more than 75% between 2006 and 2010, and it is expected to grow at nearly the same rate up to 2015.
Comment [0]

Pages

All posts by Zoe Tabary

Who are Britain's unsung heroes?

The business community is rarely credited for the contribution it makes to general prosperity, particularly in challenging economic times.
May 13th 2013

Bringing it all together

Making the prevention and treatment of Hepatitis C a mainstream matter
February 14th 2013

Top ten trends in healthcare

The future of care looks exciting, as key trends converge to potentially offer consumers more choice and free up resources. Here, we identify ten with the biggest potential.
December 10th 2012

How can innovation help the world meet its energy challenges?

November 8th 2012

Unlocking human potential

Many firms around the world cannot fulfil their potential because they are failing to harness the skills and experience of their workforce.
November 1st 2012

Embracing the digital challenge

The outlook for the media and entertainment industry in emerging markets could hardly be brighter
October 29th 2012

Not quite sultans of swing

October 1st 2012

The power of brands

I recently interviewed Maria Sebregondi, VP of brand equity and communications at Moleskine, on how brands can play to their strengths to engage with consumers
October 1st 2012
Complete list of posts >