Financial Services
Chris Clark on what the customer needs
A big idea for the Financial Services community
The Big Ideas Project | January 11th 2013 | @EG_Finance
In this Big Ideas Project for the Financial Services community, Chris Clark, Group Head of Marketing at HSBC looks at how prioritising the customers' needs will result in success.
Filmed at The Big Rethink which took place on March 3rd 2012 in London.
Chris, who has been head of customer experience at HSBC, will share with us the challenges of understanding and engaging with such a diverse customer base in the markets where "the world's local bank" operates.
For more videos in The Big Ideas Project, please click here »
To find out about the next Big Rethink event, taking place in March 2013, please click here »
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