Marketing
David Butler on why design is critical for business
A big idea for the marketing community
The Big Ideas Project | October 4th 2012 | @EG_MgtThinking
In this Big Ideas Project for the Marketing community, David Butler, the Vice-president for Global Design at Coca-Cola talks about why design isn't just about "making things look pretty", it is in fact an indispensable part of a business' overall success.
Filmed at the Big Rethink event which took place on March 21st 2011 in London.
David Butler, Vice-president, Global Design, Coca-Cola, is a designer that avoids using the word design. He prefers to talk in terms of how to sell more things, improve experiences and create value for money.
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