Janet leads the global marketing team for education technology, cloud automation technology, SaaS, and enterprise software companies. She has extensive experience in strategic planning, brand management, positioning, and launch strategy.
We are committed to helping you develop an effective omni-channel marketing strategy to enhance your customer experience and grow your business. Most edtech companies use these markets to appeal to customers. From Singapore Airlines Omnichannel experience that allows customers to shop in real-time, book in advance, and earn loyalty, to Bank of America’s seamless banking experience, where customers can reach their branch right away, here are some interesting take-away options to help you build a successful omnich channel marketing strategy.
By using data-driven marketing to understand your customers, you can communicate in the right way through the right channels with them. While technology shapes education, it also shapes the way marketers reach their customers. Video is a powerful medium for edtech marketing teams to bring their marketing message to the audience. Most of the ed tech marketing agency also stay connected to Webinar marketing agency in order to get essential support from each other.
Edtech companies need to change their marketing approach in the aftermath of the pandemic. The perfect time to develop a solid marketing strategy with spending growth of 11% between 2013 and 2014, and a market projected to grow to $19 billion by 2018, is now the perfect time to ensure that your company is able to capture a market share and improve training as it grows. For companies that want to expand the business of revolutionizing learning, the edtech market is growing because inbound marketing, not outbound marketing, achieves the best results.
Inbound marketing attracts customers by using educational and valuable content to move them through the buying funnel. If your company is convinced that inbound marketing is the best way to reach your customers, the first step to getting started is to find out about your purchasing journey that takes place on the way to purchasing.
You need to consider the different phases of the customer journey to develop an adaptable marketing strategy that generates the ROI you are looking for. To be successful, you need a two-pronged EdTech marketing strategy mixed with inbound targeting. In this article, we analyze some of the most unusual Edtech marketing strategies of leading brands and distill the insights behind them.
At an early stage of the business, it is important to experiment with different marketing approaches and be prepared to fail and learn from these mistakes, but it is also important to find marketing initiatives that work, deliver ROI and help support the growth of the business.
During an edtech sales call, it is important to consider how your company, product, or service would be presented to potential customers and work on their specific needs. Digital marketing in edtech is about identifying perspectives, teaching classes, and managing school districts to benefit from the solutions you offer. This works well for most companies but does not fit into the overall IT business marketing.
Access to accurate student contact and enrollment data can make the difference between the success or failure of marketing campaigns. If you use agile data to boost your marketing campaigns, you can rely on continued accuracy, relevance, and usefulness.
What distinguishes a good omni-channel marketing campaign from a bad one is consistency in branding and customer experience. By creating a best-in-class experience for your customers, you show your management that you can increase your company’s ROI through marketing.
Whether it’s an educational webinar to increase the number of email subscribers, or a customer webinar to outline the prospects in your sales pipeline, both are just some of the tactics that come together to accelerate the growth of a SaaS company. You can create entire marketing campaigns around such activities to shape customers’ perception of your brand.
As you know, recognizing brand names in your target market is crucial if you want to compete. Dealing with them in this way develops you as a specialist and brings your brand name into their minds. Including your business in regional directories and websites improves your brand presence with local customers and improves your position in an online search.
Favorable reviews not only make your company more visible but also increase your reliability on the market. All this allows you to reach new target markets by promoting your brand name at no great cost.
An effective sales and development program (SDR) raises outbound marketing to a higher level and focuses on making initial appointments with interested parties. Focusing on engaging in conversations with top-notch partners can help start-ups engage in meaningful conversations with potential buyers, which can lead to more sales. You can use webinars to talk about relevant topics that your target market would like more information on.
CloudSupplier is designed to help IT companies achieve their goals through webinar marketing. On24 conducted a study that showed that 95% of marketers agree that webinars are one of the most important ways to generate leads and improve customer loyalty. Responsive works with learning management systems and marketers to provide them with strategic support in fulfilling their tasks and increasing their brand awareness.
Failure to take actionable measures with the available data can lead to ineffective marketing campaigns. You can get a boost by integrating your social media marketing campaigns and email notifications. Given that video is gathering pace in every aspect of the market today, using short videos in your webinars and promotions can help you get immediate attention.
I find it difficult for start-ups to market and sell at the level that most high-growth companies need. As a longtime marketer in a school district, I learned that getting attention from busy teachers and principals is not gentle. By reading this you can easily understand how webinar marketing helps ed tech marketing agency to grow and expand.